Nureen was founded in 2021 after recognizing a vacancy in the market for stylish, on-trend modest clothes. The objective is to break down boundaries and stereotypes about modest fashion by making meaningful pieces built on the foundation of producing timeless pieces that would reflect the everyday modern woman who values effortless designs that are chic yet modest.

The task was to develop a logo and visual identity for a modest women's clothing line that would reflect the essence of the brand. This project clearly conveys the main emotions and character of the brand: elegant , uniqueness, and modern in style. The nude colors is the main feature of the brand. The color palette consists of two shade of brown, as well as black and white to maintain the overall style.